Breast-cancer campaign, an insight

Breast-cancer campaign, an insight

October's pink hue is beginning to lose its tempo, and many consider that National Breast Cancer Awareness Month is overdoing with respect to the concept, from both marketing and medical perspective.

Dr. H. Gilbert Welch of Dartmouth Medical School from the Los Angeles Times said, "I'm a physician who has had concerns about National Breast Cancer Awareness Month for years. They persist despite my wife's breast cancer diagnosis a decade ago (for the record, she's fine and shares my concerns)."

Welch raised growing concerns over the "overdiagnosis" associated with the usage of mammograms in detecting breast cancers that are non-lethal and result in women getting unnecessary treatments in a Los Angeles Times story "The trouble with mammograms."

The article touches upon the fact that a scheduled mammogram can detect cancers which would never have become life-threatening, subjecting women to painful and toxic treatments they never actually needed.

Joining Welch is Medical sociologist Gayle Sulik, author of "Pink Ribbon Blues," who adds that the breast-cancer awareness campaign has indeed been a success story -- just not a health one, but also an attention grabber too. It is sated that one should not overdo anything.

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