The image of actress Catherine Zeta-Jones has been taken down from the Wales film festival website after she quit as a patron of the event.

The event generated a lot of negative feedback from festival-goers, and there was even a documentary created by American filmmaker Steve Rosen about the festival which described it as “unquestionably the worst event of its kind”. Ironically enough, that documentary has been nominated for a number of other small-time awards.

In response to the happenings, organizers of the festival, Planet Film Festival, said, “It’s a great shame when some excellent films get small audiences and we share the disappointment of film makers who fail to get the numbers they would wish to see attend their screenings. To that end we are increasing the number of screening venues for 2011 and the quality of our media partners in spreading the word about the films being seen”.

Huw Edwards, a BBC newsreader has also announced that he no longer wishes to be associated with the festival. He said that even though he supports cultural happenings in Llanelli, this event no longer met his expectations, so he felt he had to sever the ties with it.