An expert from the ProLife Alliance, Josephine Quintavalle, spoke in loud against a recently launched campaign where the British Pregnancy Advisory Service has attempted to encourage women for storage of emergency contraceptives, especially during the Christmas season. Josephine Quintavalle has tagged the move as "incredibly vulgar" and raised concerns about its consequences and claimed that it will stimulated them towards more risk. The festival season is all known for lavishing parties as well as an as an array of interactive activities followed by alcohol consumption.

Under the spell of move, all women seeking to avail the morning after pill, Levonelle One Step, are directed to enroll their names as well as details on the website. Therefore experts have anticipated that besides adults, a number of under aged girls will attempt to get the same pills with the help of fake information.

"Not only is it now being marketed as a 'just-in-case' drug and supplied free of charge, but BPAS's telephone service will inevitably lead to underage girls lying about their age in order to access it", explained the Director of the Family Education Trust, Norman Wells while referring to several previous statements when the morning pills have received approval for the first time in the United Kingdom. The drug was approved for use only under exceptional circumstances.

On the other hand, the founder of the Pro-life Alliance, Josephine Quintavalle, said that BPAS has launched the campaign without thinking about its pros and cons, especially on under aged children and encourage them for having sex or even sell it to a friend.

In 2010, experts have carried out around 189,574 abortions, a 0.3% and 8% hike as compared to 2009 and 2000, respectively, including 3,718 girls aged between 12 and 16 along with 21,809 aged between 18 and 19.