The time has come when the Canadian Cancer Society (CCS) will be starting its 2012 fundraising activity in which the campaigners go door-to-door to raise funds. Susan Moore, who is coordinator of volunteer engagement for Canadian Cancer Society’s B. C. and Yukon division, said that last year, Columbia Valley raised $14,000 as funds.

The last year’s April amount was the second-highest in British Columbia. This year also Susan expects to raise such a staggering amount. Susan said that thousands of volunteers take part in the annual fund raising event and expects the amount to be bigger than last year raised amount.

“The Columbia Valley volunteers have gone above and beyond the call of duty in their support of the CCS”, said Susan. Susan further affirmed that they call Columbia Valley volunteers to be the brand ambassadors of the event as they try to go beyond the set target.

The event is not only about raising funds for cancer research, but it also helps to establish the importance of healthy living choices. Susan said that more and more volunteers keep on adding to their mission every year. This makes them to set bigger roles and every time the Columbia Valley volunteers surprise them by achieving more than set target.