Wherever you see people wearing denim or jeans today at workplaces, in schools and on streets, do understand that they are part of the united initiative to help raise funds for children’s medical research and fight against all the childhood diseases that have become a threat for our innocent and youngest generation today.

In an effort to stand up against all the commonly affecting childhood diseases, participants campaigning for the noble cause have decided to discard their standard getup and wear jeans or denims.

The campaigns are primarily serving Children's Medical Research Institute (CMRI), which has a single aim: to save maximum lives of children and improve their standards of care and give them longer lives everywhere.

Remember, every dollar you raise or donate towards Jeans on this Genes Day is helping the scientists working at CMRI to bring new treatments and cures soonest.

Reports submitted by hospitals and medical institutions have shocked the officials by confirming one child in every twenty to be born with a congenital abnormality or genetic disease. This means 12,000 affected children are born every year in Australia, the figures are really terrible.

CMRI is focused to erase these figures and put a stop over this trend from here on.