Apple Follows a Unique Strategy?

Apple Follows a Unique Strategy?

It has started becoming a bit clear as why is Apple aggressively recruiting former Google Maps staff. Yes, rumors are talking that Apple since few time is facing some criticism regarding the quality of its maps for iOS 6 and it could be serving as a big reason behind Apple’s severe replacement of Google Maps data in the latest version of its operating system with its own maps.

Even some sources cited by TechCrunch have revealed about Apple’s aggressiveness to recruit people with experience working on Google Maps in an effort to get them to come work but on its own mapping product.

Is that an Apple’s strategy to use recruiters to lure away Google Maps employees, who work for the search giant on contract? According to few sources, many individuals have appeared eager to take up Apple’s offer. But is this a real opportunity to build a new product or perform “tedious updates” on the mostly completed Google Maps?

Apple has been noticed to be offering great competitive salaries to all such individuals along with few important positions that include full coverage of moving expenses to come to Cupertino.

Experts fear that Apple’s success in landing multiple ex Google employees can affect Google and its Google Maps application.


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