It's good to know that breast cancer charities are raising huge amounts of funds but now people want to know that how and where have been this money getting used. There was seen a major outrage among the public and therefore, two major breast cancer charities agreed to adopt guidelines that would make it easier for the pink-ribbon consumers to understand the entire procedure of their money usage.

Earlier this year, Susan G. Komen for the cure not only noticed discontinuing funding to Planned Parenthood but he also saw social media tornadoes, appeals for the resignation of the group's leader etc.

Besides, there were very less registrations for some of the known breast cancer walks this fall.

Prior to the beginning of Komen controversy, many groups like the NFL and KFC were blamed for fake pink washing. They were claims that these groups are coloring their products pink just to raise their profits and they had no contribution towards breast cancer funds.

However, with the introduction of these new guidelines from the New York Attorney General's office there are hopes to unveil the truth. These include a recommendation that clearly states that all the companies have to be clear enough about the specific amount that they have got in form of donation from an individual or a group. And in what ways the same has been utilized in favor of the cause.