Lipsticks Make Women Look Younger?
Experts have suggested that red lipstick increases the facial contrast and due to this reason, women look younger. Facial contrasts can be achieved by making lips bright and cheeks rosy in color. This has been a new trend for the youth as suggested by the experts.
The cosmetics available in the market help women to get facial contrast and thus it makes women look young. Women apply cosmetics to enhance the facial contrast and thus looking attractive.
Richard Russell, an assistant professor of psychology at Gettysburg College along with Aurelie Porcheron and Emmanuelle Mauger of Centre for Epidermal and Sensory Research and Investigation has conducted the research by using three different methods.
"Unlike with wrinkles, none of us are consciously aware that we're using this cue, even though it stares us in the face every day", Richard Russell, a professor, said. These tests were volunteered by many people who were to guess the correct age of females shown to them in the picture. 150 faces were chosen between the age group of 20 to 70.
The researchers increased the facial contrast in the picture and found that people were attracted to the images having more facial contrasts than others. Femininity increases with facial contrast and thus it was proved that women wearing lipsticks look younger than others.