BlackBerry, Dell downplay potential threat from IBM-Apple enterprise partnership

BlackBerry, Dell downplay potential threat from IBM-Apple enterprise partnership

With IBM and Apple having recently signed a partnership to sell iPhones and iPads loaded with corporate applications, rivals BlackBerry and Dell have asserted that they are not perturbed by the IBM-Apple enterprise tie-up.

In reaction to the potential threat posed by the IBM-Apple deal, smartphone maker BlackBerry said that the partnership will apparently have no impact on its efforts to disrupt the attempts which are being undertaken by the company to reshape itself around software and services.

Downplaying the threat of the IBM-Apple alliance, BlackBerry CEO John Chen said during the course of an interview with the Financial Times on Thursday, that the team up of IBM and Apple can be likened to a situation in which "two elephants start dancing."

Chen said that attempts are underway to gradually rebuild BlackBerry, and added that the device maker is capable of offering competition to any company which challenges it in the enterprise arena.

Just like BlackBerry, PC maker Dell too has scoffed at the threat from IBM-Apple alliance. Dell's global software business chief John Swainson said in a Thursday interview with Reuters in Toronto: "I do not think that we take the Apple-IBM tie-up terribly seriously. I think it just made a good press release."

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