Amazon announces new video service called ‘Amazon Video Direct’

Amazon announces new video service called ‘Amazon Video Direct’

Online retail giant Amazon said in a Tuesday announcement that it is launching a new video service which will enable individual content creators as well as corporate partners to upload any kind of video content.

The new service announced by Amazon is called ‘Amazon Video Direct.’ The service -- which appears to be quite similar to Google’s YouTube video-sharing platform -- is being launched in the US, the UK, Germany, Austria, and Japan.

According to the details shared by Amazon, the new ‘Amazon Video Direct’ service will allure professional video creators to upload their videos to Amazon. The uploaded videos on the company’s new video platform will be displayed on the Amazon Video site, together with studio-created TV shows and movies.

Amazon has revealed that the videos uploaded via the Amazon Video Direct service can be viewed by "all Amazon customers" through an ad-supported model, and will also be viewable by Amazon Prime Video subscribers, apparently without ads. Moreover, the uploaded videos will also be available for purchase or as a one-time rental.

Announcing the launch of the new Amazon Video Direct service, Amazon said that its launch partners for the service include “Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, The Guardian, Mashable, Mattel, StyleHaul, Kin Community, Jash, Business Insider, Machinima, TYT Network, Baby Einstein, CJ Entertainment America, Xive TV, Synergetic Distribution, Kino Nation, Journeyman Pictures, and Pro Guitar Lessons.”

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