Disney eyeing on Twitter!

Disney eyeing on Twitter!

Apart from big tech firms, entertainment companies are also eyeing on social networking service Twitter. The latest and most interesting name in the potential acquisition of the $20-billion company is renowned entertainment giant Walt Disney Co.

Before Disney, companies that showed interest in Twitter are Microsoft, Google and Salesforce. But now, a report by Bloomberg has suggested that Disney is also planning to consider bidding on Twitter.

Disney’s name in the list of suitors cannot be denied because the Burbank-based media company is capable of eying on a company like Twitter. Now a question that arises is: Why Disney will think of purchasing San Francisco-based Twitter?

In today’s tech-friendly world where people are choosing the Internet over cable TV subscriptions, which is forcing big media companies to secure their future. If Disney buys Twitter, the mass media company will have a platform which allows distribution of video content.

But experts say apart from video content distribution, Disney may have others reasons too, including strategic and philosophical reasons. “It is unlikely. I think the traditional Disney shareholder would be really unsupportive of this acquisition”, said Laura Martin, an analyst with Disney for Needham & Co.

Spokespersons from Twitter and Disney have not commented on the issue.

Last about 10 years were very good for Disney, which expanded under Chief Executive Robert Iger. The media company acquired big names like Marvel Entertainment and Pixar Animation Studios. However, it didn’t bid for a big company like Twitter.

Analysts say if Disney makes plans for Twitter, it could be an expensive acquisition bid for the company. If it succeeds in buying the company, it will have an unprofitable company which lost around $107 million in the fiscal second quarter that ended in June.

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