French Fashion Industry Welcomes Ban of Retouched Photos for Commercial Purposes
Starting from October 1, 2017, it will be illegal to use retouched photos without using stating that it has been edited. This is after the government passed a new law. The French minister of health confirmed the new law stating that photos that have been modified using image-editing software would have to be labeled. The law applies to photos published for commercial purposes, either online or in magazines. A fine of up to 37,500 Euros will be charged to anyone caught violating the law.
Significance of This Law
This law was passed to help in curbing eating disorders in the nation. It is part of French lawmakers attempt to restrict fake and unhealthy presentation of people’s bodies. Although there are several factors associated with eating disorders, unrealistic editing and presentation of people’s physical beauty in the commercial fashion industry are thought to be one of the contributing factors. Many people see these unrealistic portrayals and vow to have a similar body as the model.
The problem begins when girls want to have body shapes similar to those generated by computer software, which is in reality unattainable. Implementing this policy will not be easy. Today, it is hard to differentiate between edited and unedited photo. Over the last 25 years, editing has become the order of the day in fashion and advertising industries.
The Current Situation
Over 600,000 youths in France have eating disorders. Of this, around 40,000 are thought to be suffering from anorexia. Statistics also show that eating disorders are the second leading cause of death for people between the age of 15 and 24 years, after road accidents.
In passing the law, the government is hoping to ensure that models are healthier than before. This is being implemented by a law passed in May, which requires models both French and European working in France to pass a medical test. The medical test requires an individual to have BMI (body mass index) limits as specified by the World Health Organizations for a healthy person.
Support from the Industry
These laws were passed in 2016 and could not be implemented until this year. The French fashion industry has supported the laws. This was evident as the industry asked for the ban of ultra-thin models during the September New York Fashion Week. These laws have also been supported by supported by former models such as Macon-Dauxerre who published a book narrating how she underwent anorexia to fit in the industry. Israel was the first nation to pass laws restricting too-thin models. Other countries that have BMI legislation in models include Italy, Belgium, and Spain.
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